Wednesday, June 17, 2009

adidas Kopanya for Confederations Cup

2009年的聯合會盃賽事正在南非如火如荼的進行當中,此回的比賽用球也是由adidas提供,名為Kopanya,Kopanya一詞來自於南部萊索托，意為“一起”的意思,結構體同樣採用十四面塊的設計,外觀則設計了非常具有非洲風味的幾何色彩線條圖案,同時adidas也推出了一系列名為"The Barbershop 理髮店"的平面廣告,風格採用南非當地具代表的理髮店外看板的手繪人像畫風做為表現手法,相當有意思...








adidas ‘The Barbershop’ campaign
Creatives:
Damon Stapleton – Exec Creative Director in Joburg
Nadja Lossgott – Art Director
Deborah Miller - Communications Manager adidas
Gavin Cowley - Marketing Director adidas
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